Elevating Design's Strategic Value in Your Organization

Do you find yourself wondering whether the value of design within your team or organization is often underestimated, confined to the colorful post-its and visually striking sketches that emerge from brainstorming sessions?

While designers undoubtedly excel in fostering creativity and generating innovative ideas, their impact extends well beyond the realm of cool ideas and aesthetics. Their contributions, if properly acknowledged, can significantly enhance both business outcomes and user experiences. Elevating the perceived value of design within your organization is a multi-faceted endeavor that involves a combination of strategic approaches.

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